Lisa Finley builds ambitious businesses, and refuses to lose herself in them.

For over eight years, Lisa drove growth for major international banking and insurance groups. She worked with both individual and corporate clients, with a particular expertise in investment and financial solutions, and gained an intimate understanding of finance and insurance.

She then founded a network of next-generation dermo-aesthetic centers in Paris, built on one conviction: make cutting-edge treatments accessible, without ever compromising on quality.

Her approach caught the attention of France's leading magazines, including Marie Claire, ELLE and Gala, which featured her work. They highlighted a concept that combined advanced aesthetic technology, accessible pricing and uncompromising quality. Lisa later sold her network.

This journey gives her a rare perspective: she knows finance and insurance from the inside, and aesthetic medicine from the field, with its codes, its challenges and its blind spots. She has seen what happens when an industry grows faster than the protections meant to support it: patients, and clinics, pay the price.

That is exactly where Uko comes in, her most ambitious venture.

Designed for melanated skin, Uko is a SaaS insurtech platform that integrates financial protection directly at checkout in aesthetic clinics, so patients are covered if something goes wrong.

Uko doesn't add a layer of protection to an existing system. It rethinks the system.

The platform was built from day one around the realities of melanated skin and the financial reality of the aesthetic care journey. The ambition: to set a new standard of protection in aesthetic medicine.

Melanated skin deserves its own standard. Uko exists to deliver it.

But Lisa's ambition goes beyond aesthetic medicine.

With KEEL, her firm dedicated to medspa founders and leaders, she helps them build companies that hold up financially, operationally and humanly.

Her conviction is simple: strong businesses are designed, not improvised.

Lisa works with founders who want to reach the next level, structure what has become too complex, bring order to a business that is overflowing, or simply find room to breathe again without giving up their ambition.

She is also the author of THE LIAR, a first-person story that is funny, direct and unfiltered. From her first sales job at 18 to building her own companies, Lisa shares her mistakes, her turning points, her disillusions and the lessons that shaped her. Every chapter ends with a "Life Lesson."

As a speaker, Lisa talks to entrepreneurs and leaders about two themes that run through her entire journey: succeeding without sacrificing your peace, and finding yourself again after losing yourself in your business.

Because at its core, her work always comes back to the same idea: building ambitious businesses without losing yourself in them.